Meet the Founder
Denny Trevett spent over 30 years in enterprise and emerging technology, including a 28-year career at Cisco Systems where he served as Vice President across multiple global functions.
Throughout his career, executives turned to Denny when they needed to stand up new organizations, bring emerging solutions to untapped buying centers, and deliver great customer experiences together with partners. He built and scaled more than a dozen teams that didn’t exist before.
Denny operates through three core strength pillars:
Pioneer: Spearheaded many of Cisco’s foundational “firsts” — from new specialist sales teams to instituting a global executive steering committee for complex solutions.
Creator: Designed and launched dozens of high-impact go-to-market plans, partner strategies, and Cisco’s original customer success partner framework.
Provider: Built trust-driven cultures, developed future leaders, and solved challenging problems through cross-functional organizations.
After years of navigating complex global initiatives, Denny consolidated his niche expertise into a toolkit that supports companies of all sizes, creating the basis for Tides Way Advisors. Now he helps fast-moving companies eliminate execution risks, align their internal and external stakeholders, and deliver verifiable results.